How to take an audience-first approach to your content?

“Give the audience the content it wants and it will respond."

Do you want to know how to make the audience approach your blog/content? You must have heard about the five Ws of the writing world: Who, what, why, where, and when. Answering these Ws can make your content informative while creating any type of content. The major reason why your content lies unviewed amongst the audience is that you don't target any particular audience. You need to know who your target audiences are and shape your content according to their liking.

In this blog, we will be sharing a few tips on how to make your Content Writing Ideas seem interesting by adding crispness to your content & the appropriate details that not only make your webpage look organized but also provides the relevant information that the audience is looking for.

In today's era, around 77% of internet users read blogs to seek relevant information and approximately 409 million people view more than 20 billion pages every day. Isn't that unbelievable? Thus, getting your blog in the eyes of the public isn't that difficult if you do it the right way.

So, let's get started on the process of creating interactive content for the right audience.

What is content writing/content marketing?

 Content writers are people who research, analyze, evaluate, and create blogs/content which is helpful for the people in long term. They also try to build brand awareness or product awareness amongst the people. 

Who is the Audience?

The audience refers to the internet users who access different websites/ blogs to gain knowledge/information which is beneficial for them in certain aspects of life.

Tips for Audience first approach to your Content:-

1. Know your Audience and needs:

 The first step is to know, what your audience is expecting. This is the most important question you need to answer as audiences are the ones that will intake the content you deliver. Thus, use an audience-first content approach that puts the audience first by meeting their expectations through intelligent, personalized, and targeted messaging.  

2. Pick up an Interesting Topic for the viewers- 

90% of the viewers click on the blog post because it has a catchy topic. It's not all about the content. You need to pick a topic that interests your audience and makes them click on the link. You need to make your topic as catchy as possible so that the audience just can't resist the urge to click on it. Your topic must create a sense of curiosity in the mind of readers.

3. Google search from the customer's point of view too:

 This will help you take a view from the other side as well, what does a customer think generally when looking for a product or a service? Undertaking Google searches of what the audience's research will assist you to create relevant, relatable, and interesting content for your viewers. It will give you an insight into the customer's mindset. 

4. Use appropriate keywords in the content:

“Content is the king if Targeted with the right KEYWORDS.

Don't forget this step. Using appropriate keywords helps in the better ranking of your blog and makes you searchable on a search engine. Usually, Content Marketing Agency focuses on finding and using the appropriate keywords to boost up the blog's rankings on a search engine. 

5. Try to create attention:

Try to focus the audience's attention through catchy headlines in the blog that not only attracts the reader's mind but also leaves them with positive/good remarks about the website content. The more intriguing the headlines, the more interested will be your audience. 

6. Research:

Another important step in finding the target audience for your content is research. Research is an important part of creating content. It might not be physically present but it reflects in the quality of your content. The better the research, the more relevant your content will be. Thus, use data that creates an audience globally to reach every country, every city, every person, that fits the category of your target audience. 

7. Create different or unique content: 

“Google" search engine never promotes copied content.

Today's search engines are smart and can easily catch copied content. Thus, you need to create unique which is not copied from elsewhere and make it distinct by adding words, phrases, quotes, etc, that it makes the reader's mind a healthy thinker. Moreover, verify your content at some relevant plagiarism checker tools to avoid any source of plagiarism. Some of the best plagiarism checker tools are 1Text, Duplichecker, SEO Tools, and many more. 

8. Use clear language: 

Keep your content crisp, cool, clear, and informative that conveys a message, and a conclusion to what you are trying to say/recommend.